All of the changes that are rippling through the garment industry today are occurring because of the internet.
To be born in the time of the internet means to exist in a totally interconnected, interdependent world. There is no clearly defined source of information. Anyone can contribute. There are no clearly defined disciplines, specialities and industries. Everything is merging. There are fewer and fewer clearly defined jobs. Special skill sets and abilities are mandatory.
The internet is paving the way for the individual. A person with something to say and create, who understand the fusion of the multi faceted social and professional worlds and with the capacity to acquire insight into undeveloped and unchartered industries.
The Garment Industry 2.0 is created by, employs and sells to this individual.
The culture of the Garment Industry 2.0 has given rise to a myriad of social terminology that begins to define focus and the goals of the Industry 2.0: experience-centric, individual- centric, result-oriented, asset-light, pay-as-you-live, digital nomadism, self-learning, location independence, freelance, startup and access vs. ownership. In return, these shared goals are redefining the methods and relationships between product development, manufacturing product distribution and, finally, product consumption.
Etsy, Ebay, Craigslist, Amazon, Gustin Denim, Wool and the Gang, Lanieri, Girl Meets Dress, Vestiaire Collective and Everlane are More...