David Birnbaum

The garments are not selling.
What is selling is marked down 30%-50%.

When business was good we could barely get by. Now the old ways of working are an invitation to disaster.

The global garment industry is in a state of crisis. How did we get into this mess and How do we climb out?

This is the sequel to:

Birnbaum’s Global Guide to Winning
The Great Garment War

Whether you are an apparel supplier, importer or retailer, this is a must-have book. Read its in-depth explanation of how the global garment industry arrived at its current state of crisis. And study the clear step-by-step blueprint on how to create a unified strategy with all the players in your supply chain so that your business can survive and prosper in the 21st century industry.

DAVID BIRNBAUM is an internationally renowned garment industry consultant working for major importers, retailers, suppliers, governments and international institutions to solve garment industry problems through innovative and cutting-edge strategies. This book is the result of information and insights gathered during projects carried out with clients over the past six years.