Sustainability v Compliance v Social Overhead Capital v Personal Freedom v v v

Today I received the following comment from one of my most active readers:

“Surprised. Just-Style comment “Towards an Asian sustainable development strategy” talks about India in Myanmar, without mentioning labour. Was the “labour” out of the sustainable topic or nothing new mentioned? As the strikes are out of favor as the decades long trend continue, would the increasing militancy go away in its own, or by conscious effort?

Hope the July 15 Webinar will have answers.”

The reader was referring to an article, recently published by Just-Style, perhaps the most influential internet journal in our industry.”″ title=”Towards An Asian Sustainable Development Strategy”>

Problems related to garment industry workers are very serious indeed. In many countries child labor is endemic, minimum wages either too low to allow for healthy diet or simply not followed. Excessive overtime without a weekly rest day occurs in many factories. Worker safety is too often ignored and worker rights non-existent. The number and serious nature of these problems is growing. Frankly the efforts on the part of governments and garment exporting organizations has all too often proven to be meaningless.

However, these are More...

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2015 and All That


A Russian billionaire, driving his Ferrari in Moscow

hits an oncoming Russia made Lada

The billionaire starts screaming at the Lada driver.

My Ferrari!  My Ferrari!

Do you know how much I paid for my Ferrari?

The Lada driver is stunned. He points to the gutter,

where the Billionaire’s severed arm is laying.

The billionaire looks down at his severed arm

and starts screaming.

My Rolex watch!  My Rolex watch!

Do you know how much I paid for my Rolex watch?

 Welcome to the world of status where all is not well either with our Russian billionaire, or with his suppliers.

Here is the problem:

Three factors determine consumer garment demand:

  • Function:  How well does the garment perform?  Goretex skiwear.
  • Aesthetics:  How much do you like the design?  Vivian Westwood.
  • Status:  How do others perceive you?  A&F and Nike

Both function and aesthetics are all about the product.

A customer looking for a ski jacket can choose a Goretex model or another ski jacket model. That customer will not choose between a Goretex ski jacket and a Genesis Equilibrium Ti bicycle, even though both function extremely well.

Likewise a woman looking for a dress might More...

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